> ## Documentation Index
> Fetch the complete documentation index at: https://help.lobyco.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> What an offer is, how a coupon differs from it, and how the two produce a discount.

An **offer** is a configured promotion. It defines what benefit a customer gets and under what conditions.

A **coupon** is a single instance of an offer, allocated to one customer. It is what gets redeemed at checkout, under its own validity period and redemption limits.

The two are closely related — a coupon is a customer-bound instance of an offer — and both ultimately drive the **discount** applied by Lobyco's discount calculation services.

| Term         | What it is                                                                                                                                    |
| ------------ | --------------------------------------------------------------------------------------------------------------------------------------------- |
| **Offer**    | The configured promotion: the benefit, the conditions, the validity period, who can get it.                                                   |
| **Coupon**   | An instance of an offer belonging to one customer. Redeemed at checkout.                                                                      |
| **Discount** | The monetary reduction or bonus value applied to a basket or item, calculated by the Lobyco Discount Service from the offer and coupon rules. |

## Where offers are managed

Offers are managed in the **Promotions Portal**. They can be used as regular loyalty offers, or as rewards inside engagement products such as Games, Challenges and Sticker Campaigns.

Lobyco can run the whole flow — creating the offer, allocating coupons to customers, redeeming them at checkout, and calculating the discount once integrated with your POS or e-commerce checkout.

If your own promotions system already owns the offer logic, the Promotions Portal can be used more narrowly: import offers from that system, then enrich them with customer-facing content such as images and terms and conditions.

## Next steps

* [Create an offer](/business-documentation/activities/offers/create-an-offer) — every section of the offer form, in order.
* [Discount types reference](/business-documentation/activities/offers/discount-types-reference) — the seven discount models, what each supports, and worked examples.
* [Why isn't a customer's coupon working?](/business-documentation/activities/offers/why-isnt-a-customers-coupon-working) — checking the state of one customer's coupons.