Audiences & Data

Build and target audiences, and manage the data underneath them.

Everything about who you are talking to — building segments, and the data plumbing that makes segmentation possible.

What lives here

• Segments — builder, rules, attributes
• Events
• Data quality
• Integrations
• Execution history
• Members management

Sourced from the current wiki: Segmentation (minus the orchestration canvas and User exercises) + Members management

Article template: Standard Task, with Reference for attribute/field tables

Estimated articles: ~17

Making Data explicit answers the open question raised by the Braze benchmark — the content already existed, it was just scattered inside Segmentation rather than named as its own concept.