Data Packages

What the data packages are for, the Essential and Premium refresh tiers, and the do’s and don’ts of using them.

Our data packages are provided to support analytical, reporting, and financial use cases across the loyalty ecosystem. They are delivered via Delta Sharing to give secure, standardized access to structured analytical datasets.

Purpose

The data packages enable retailers to:

• Measure campaign, communication, and loyalty performance
• Analyse customer engagement and behavioural trends
• Reconcile bonus and discount usage
• Allocate and split costs across funding entities such as store owners
• Support accounting, settlement and financial reporting

They are designed for reporting and insight generation, not for operational activation.

Data package tiers

Each data package is available in two tiers.

Tier	Refresh	Suited to
Essential	Once per day	Standard reporting, dashboards, and financial reconciliation where near real time data is not required.
Premium	Once per hour	Advanced analytics, closer-to-real-time monitoring, and scenarios where business decisions depend on more frequent updates.

More frequent refreshes require more processing, compute, and storage activity. Premium tier consumption therefore leads to higher infrastructure usage and associated Azure costs. Select the tier that aligns with your business needs, balancing freshness against cost.

Do’s and don’ts

✅ Do

• Use the packages for reporting, analytics, and performance measurement
• Combine packages to analyse the relationship between loyalty, communication, app usage, and transactions
• Build dashboards and financial reports for internal stakeholders
• Reconcile bonus balances, coupon redemptions, and promotion funding
• Allocate costs and liabilities across participating business units

❌ Don’t

• Do not use the packages as an operational feed for marketing activation
• Do not trigger communications or campaigns based on Delta Shared tables
• Do not use the datasets for real time eligibility decisions
• Do not replicate orchestration logic using analytical exports
• Do not use datasets for activity configuration checks and validation

Why this separation exists

Delta Sharing is optimized for analytical workloads and financial reconciliation. It provides stable, auditable datasets that may include processing delays and batch behaviour. This is appropriate for reporting and settlement, but not for real time activation.

Operational marketing requires strict enforcement of consent, frequency controls, eligibility logic and delivery guarantees. These capabilities are handled within our Orchestration product, which is built specifically for activation and execution.

	Answers the question
Data packages	”What happened, how did it perform, and how should costs be allocated?”
Orchestration	”What should happen next, to whom, and when?”

The packages

Lobyco Nexus

nex_*

Communication

com_*

Customer

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Loyalty and Promotion

loy_*

Mobile App

mob_*

Return of Retailers

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Customer Feedback

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