Feed

The in-app content feed - content types, targeting, scheduling and navigation.

The feed is the stream of content a customer sees in the app and in web channels. Marketers author items centrally; your channel asks for the active feed for a customer and renders what comes back.

Each item pairs a piece of media with targeting and scheduling rules, so the same request returns a different feed for different customers.

Content types

Type	Contains
Image	An image, with an optional navigation action.
Video	A video URL plus a thumbnail image.
Text	Text only, for announcements.

Media is uploaded to cloud storage and served over CDN, so you always receive URLs rather than binary content. Videos can be up to 1 GB, which means you should not assume a feed response is cheap to preload in full.

Feed categories

Every item carries a category. Use it to decide placement and grouping in your UI — the service does not lay the feed out for you.

Category	Typical content
Inspiration	Lifestyle content, recommendations, recipes
Purchase	Purchase-triggered and receipt-based content
Store News	Store-specific announcements
Store Offers	Location-based promotions
Store Specials	Limited-time local offers
Green News	Sustainability initiatives
Good Price	Price promotions
Weekly Good Price	Recurring weekly price campaigns
Partner Benefit	Third-party partner offers
Partner Benefit Banner	Banner-style partner promotions
Survey	Feedback and survey invitations
Event	In-store events and community activities
Special Poll	Engagement polls

Targeting

Three targeting modes balance reach against personalisation. The service evaluates them when you request a customer’s feed — you never filter client-side.

Mode	Reaches	Configured with	Use for
Broadcast	Every customer, no restrictions	Nothing	Universal announcements, brand messaging
Audience	Customers in one or more segments	Segments from the Audience service	Most campaign work
Customer	Named individuals	A file of customer IDs, with optional personalisation tokens	Account notifications, loyalty milestones, one-to-one offers

Content can additionally be scoped to chains and stores, so a customer only sees items relevant to the estate they shop.

Lifecycle

An item is authored as a draft, validated against the rules for its content type, then published — either immediately or scheduled for a future date. It becomes inactive automatically once its expiration date passes; nobody has to withdraw it by hand. Expired content stays queryable for reporting until it is deleted.

Unpublishing takes effect instantly across all channels. That makes it the tool for pulling a campaign in a hurry — but it also means a cached feed on the client can outlive the content. Re-fetch rather than trusting a long-lived cache.

Navigation

An item can carry an action that fires when a customer taps it. There are two kinds.

External URL

Sends the customer to a web page.

Field	Value
NavigationType	External
ExternalUrl	Destination, e.g. https://www.example.com/promotion
UseWebWrapper	true opens an in-app web view; false hands off to the device browser

Good for landing pages, partner sites, product information and registration forms.

If you set UseWebWrapper to true, read Web Content in Mobile App — the constraints there apply to your page.

Deep link

Sends the customer to a screen inside the app.

Field	Value
NavigationType	DeepLink
DeepLinkId	Target screen or feature, e.g. product-detail
DeepLinkParameters	Optional JSON object passed to the destination
DeepLinkUrl	Generated for you — read-only

Good for product details, offer redemption, jumping to loyalty points or the shopping list, or triggering an in-app action such as the barcode scanner.

How the deep link URL is built

Give the service a DeepLinkId and DeepLinkParameters, and it generates the full DeepLinkUrl for you, following your organisation’s deep linking scheme. The result works with both iOS Universal Links and Android App Links.

With DeepLinkId of product-detail and parameters:

{
  "productId": "12345",
  "categoryId": "electronics",
  "highlightOffer": true
}

the generated URL follows your app’s scheme, for example yourapp://product-detail?productId=12345.

Button text

ButtonText is the call-to-action label. Leave it empty to hide the button entirely — useful for items that are purely informational. Typical values are “Learn More” or “Shop Now” for external URLs, and “View Details” or “Redeem Offer” for deep links.

API reference

Endpoint documentation for this service: Feed.