Add extra customer data to your results

Use the Enrich block to attach customer attributes to a segment’s output.

A segment gives you who. The Enrich block adds what you know about them — so the downloaded outcome carries the attributes you need for personalisation or for handing to another system.

This example finds customers who either have a particular preferred store or have shopped there in the last 14 days, and enriches the result with gender and date of birth.

What you’ll build

Segment criteria

Attribute	What it does here
Preference store	Matches customers whose preferred store is the one you pick
Store	Matches customers who actually shopped there
Purchase date	Bounds that purchase to the last 14 days
Receipt count	Requires at least one qualifying transaction

Steps

1. Build the customer segment

   Combine the preferred-store condition with the recent-purchase condition so a customer qualifies on either route.

2. Add an Enrich block to the canvas and connect it to the Member Segment block

   See Block reference.

3. Choose the attributes to attach

   Gender and date of birth in this example.

4. Run the campaign

   Wait for the execution to finish, then download the outcome — the enriched attributes are columns in the result.

Related

• Reuse a previous campaign’s results — Enrich is often the second step after a Seed block
• Block reference

Migration note. Rewritten from Segmentation > User exercises > Enrich the results of segmentation, which listed the attributes only as a hint line (and misspelled Receipt count as “Receopt count”).