Split a segment into groups

Divide one audience into groups that can be treated differently.

The Split block takes one audience and divides it, so each group can go down its own branch of the canvas — a different channel, a different offer, or a control group.

This example finds customers who spent 1000 or more in the last 10 days, then splits them by chain.

What you’ll build

Segment criteria

Attribute	What it does here
Amount spent	The spend threshold, 1000 and above
Purchase date	The window, the last 10 days

Steps

1. Build the customer segment

   Set Amount spent and Purchase date.

2. Add a Split block and connect it to the Member Segment block

   See Block reference.

3. Choose what to split on

   Chain in this example — each chain becomes its own output group.

4. Run the campaign

   Wait for the execution to finish, then download the outcome and check how the groups came out.

Variations

Split on	Use it for
Chain	Chain-specific messaging in a multi-chain programme
Age	Age-appropriate creative or product selection
Any available attribute	Any case where one audience needs more than one treatment

Related

• Find customers by spend in a chain
• Block reference

Migration note. Rewritten from Segmentation > User exercises > Split the result of segmentation into groups.