Find customers by profile and purchase frequency

Combine a profile attribute with how often someone shops.

Profile data on its own rarely makes a good audience. Combined with frequency it does — for example women who have made five or more purchases in the last 30 days.

What you’ll build

Segment criteria

Attribute	What it does here
Gender	The profile condition
Receipt count	How many separate purchases, for example 5 or more
Purchase date	The window those purchases fall in, for example the last 30 days

Receipt count counts transactions, not items. For items, use Items bought — see Find customers by purchase volume in a store.

Steps

1. Start a new campaign

   Open the Campaigns tab and select Add new campaign.

2. Add a Member Segment block and set Gender, Receipt count and Purchase date

3. Add a Channel block and connect it to the Member Segment block

4. Run the campaign

   Wait for the execution to finish, then download the outcome and check the results.

Variations

Instead of	Change
Gender	Any other profile attribute available in your programme
5+ receipts in 30 days	Raise the count for a loyal-shopper audience, or lower it for occasional shoppers
Frequency only	Add Amount spent to separate frequent-small from frequent-large baskets

Related

• Reuse a saved segment across campaigns
• Block reference

Migration note. Rewritten from Segmentation > User exercises > Configure campaign which will find all women with 5+ purchases within last 30 days.